Disney and Philips Partner to Improve MRI Exams for Children

For the first time in its history, Disney will collaborate as part of a clinical research project. Children who undergo MRI might soon experience custom-made animation, including specially made Disney stories within Philips Ambient Experience. This solution integrates architecture and design to enable technologies such as dynamic lighting, video projections, and sound to create a relaxing atmosphere.

Six hospitals across Europe have been selected to begin trials this summer; the results will be compiled and released in the fall or winter. Philips will test its Ambient Experience program using animated stories showcasing some of Disney’s most beloved characters. Disney animators will create six pieces of original, stylized Disney animation for use in hospitals. The idea is aimed at reducing fear and anxiety often felt by children who undergo MRI.

Well-known characters such as Mickey Mouse, Ariel, and those from Marvel’s Avengers, Star Wars, and others will appear in a diagnostic setting for the first time. The results from the six leading hospitals in Europe will be analyzed to alleviate children’s anxiety, create bonds, and improve staff’s ability to carry out their MRI-related tasks.

MRI scans and other medical exams can be challenging for some adults, and especially for children who are anxious, claustrophobic, or naturally wiggly. The Philips Ambient Experience currently has 2,000 installations worldwide. Its goal is to mitigate those difficulties by creating an engaging, multi-sensory imaging environment that is welcoming and relaxing for children and adults alike.

Patients can select a theme of their choice, personalizing the room’s lighting, video, and sound. Ambient Experience Patient In-bore Connect supports feelings of empowerment and control, as it lets patients relax, follow directions, and minimize motion once they are within the MRI. For younger pediatric patients, this is important to explain scan duration, helping them remain still, and reduces the need for repeat scans.

This new collaboration unifies Philips’ vast clinical knowledge and expertise with Disney’s masterful, engaging storytelling. A sense of familiarity, control, and comfort will surely result from the joint effort.

Jan Koeppen, President, The Walt Disney Company, EMEA, said, “At Disney, we look forward to complementing Philips’ MRI experience with our stories and characters. We are excited to see the results of the clinical research and to quantify the impact our characters can have in this environment.”

Through Aladdin and Jasmine on a magical carpet ride or Spiderman carefully swinging through skyscrapers, each story is customized and designed to support children in their MRI experience.

RadParts is the world’s largest independent distributor of OEM replacement parts. We specialize in low-cost parts for repairing linear accelerator and radiation equipment. Our mission is to provide high-quality, user-friendly, low-cost parts and support for linear accelerators and radiation equipment. Contact RadParts at 877-704-3838 or visit us on the web: https://www.radparts.com.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

COVID-19’s Body Self-Attack is Evident through Imaging

Recent radiology findings published in Skeletal Radiology by a Northwestern Medicine team pinpointed the causes of COVID-19 symptoms. CT, MRI, and ultrasound images unmask the virus’ pathways within the body and how it prompts the immune system to attack itself.

Sore muscles and achy joints are common symptoms of COVID-19 in some people. For others, the virus can spark otherwise dormant (or managed) rheumatoid arthritis, autoimmune myositis, or swollen and discolored toes, called “COVID toes.”

Corresponding author Swati Deshmukh, M.D., assistant professor of radiology at Northwestern University Feinburg School of Medicine, said, “We’ve realized that the COVID virus can trigger the body to attack itself in different ways, which may lead to rheumatological issues that require lifelong management. Many patients with COVID-related musculoskeletal disorders recover, but for some individuals, their symptoms become serious, impacting the quality of their life, which leads them to seek medical attention and imaging.”

Patients admitted to Northwestern Memorial Hospital between May 2020 and December 2020 were examined with CT, MRI, and ultrasound. Their results were analyzed and used to discover why certain people have lingering musculoskeletal symptoms post-COVID-19. 

Edema, inflammatory changes in tissues, hematomas, and gangrene were all expressed in the patients; additionally, some images showed enlarged nerves which indicate injury or blood clots.

With these scans, radiologists can better direct patient care by steering them to a rheumatologist or dermatologist for further treatment. Radiologists could also suggest a COVID-19 diagnosis in patients who might have been unaware they had the virus. Overall, radiologists can use this information to improve patient outcomes. If a radiologist is familiar with the rheumatoid arthritis-prompting effects of COVID-19, they can send a patient with visible joint inflammation to a rheumatologist for further evaluation.

The study explores several types of musculoskeletal abnormalities, including visual samples of what radiologists should look for. Imaging providers should be alert and note the likelihood that pertinent findings are lurking in those images. This was (and is) not standard practice, because many radiologists were unsure what they were looking for. Now, with the results from this study, there is a clearer picture and understanding of the COVID-19’s progression.

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RadParts is the world’s largest independent distributor of OEM replacement parts. We specialize in low-cost parts for repairing linear accelerator and radiation equipment. Our mission is to provide high-quality, user-friendly, low-cost parts and support for linear accelerators and radiation equipment. Contact RadParts at 877-704-3838 or visit us on the web: https://www.radparts.com.


Written by the digital marketing staff at Creative Programs & Systems:
www.cpsmi.com.